Introduction
SweetSleep™ is an oral mandibular advancement device designed to treat snoring by keeping your airways open during use.
Designed by world-renowned sleep medicine expert, Associate Professor. Dr Jack Gerschman, the SweetSleep™ device has proven to be effective in managing snoring in clinical studies, and is compliant with TGA regulations for a Class I Medical Device.
With the help of dinergy* a retail and wholesale strategy was realised – from name origination, brand and packaging development, website concept development, design and build (for B2B and B2C) as well as support collateral and social media content.
![](https://cdn.prod.website-files.com/5b4eacd6f80bae02d1be7791/5f72946f11f4802af358f6ec_dinergy*%20SWEET%20SLEEP%20Brand%20development%201.jpg)
Branding
Name development
Visual Identity
Style guide
![](https://cdn.prod.website-files.com/5b4eacd6f80bae02d1be7791/5f729480af99487df1468ab3_dinergy*%20SWEET%20SLEEP%20Brand%20development%205.jpg)
online
Website UX + UI + build
for Retail + wholesale websites
![](https://cdn.prod.website-files.com/5b4eacd6f80bae02d1be7791/5f72948d20e17662d5e43e40_dinergy*%20SWEET%20SLEEP%20Brand%20development%206.jpg)
DESIGN
user information leaflets
![](https://cdn.prod.website-files.com/5b4eacd6f80bae02d1be7791/5f729495a1eea9bb49268b39_dinergy*%20SWEET%20SLEEP%20Brand%20development%202.jpg)
design
packaging
![](https://cdn.prod.website-files.com/5b4eacd6f80bae02d1be7791/5f72949cf964aa6fc99a3a16_dinergy*%20SWEET%20SLEEP%20Brand%20development%203.jpg)
online
support information
![](https://cdn.prod.website-files.com/5b4eacd6f80bae02d1be7791/5f7294a6f964aa75a39a4450_dinergy*%20SWEET%20SLEEP%20Brand%20development%204.jpg)
design
social media backgrounds
![](https://cdn.prod.website-files.com/5b4eacd6f80bae02d1be7791/5f7294b111f48056335906af_dinergy*%20SWEET%20SLEEP%20Brand%20development%207.jpg)
retail carry bags
![](https://cdn.prod.website-files.com/5b4eacd6f80bae02d1be7791/5f7294bf0968002ea0722b50_dinergy*%20SWEET%20SLEEP%20Brand%20development%209.jpg)