remuneration: RISK REVERSAL

showing
salons how to
bhave

bhave hair

Australian professional haircare producer, launched a 100% Australian keratin based hair straightening range of products with the help of Dinergy. We started with a competitive analysis and a name generation for the products. From there, branding and packaging design was applied to eight core shampoos and conditioners. Website and business to business communication material was created to push the product through to salons countrywide. In-store point of sale and collateral was developed to support sales agents with seasonal promotional campaigns. Dinergy also created an expo stand to launch the range to the trade. Bhave now comprises over 100 shampoos, conditioners, styling products, treatments, colours + tints and salon accessories. With Dinergy at it's side, bhave is now an international brand with sales in the US and Europe and India. We have loved the process and are proud to have been associated with this great project.

name development

Creating a unique brand from the get go takes courage and consistency. We conceptualised over thirty different name options then assessed them for trademark availability.

branding

The brand symbol

corporate identity

A graphic kaleidoscope treatment was created as a signature for the brand

1. Here is the first of three of the kaleidoscope treatments used

2. Here is the second of three of the kaleidoscope treatments used

3. Here is the third of three of the kaleidoscope treatments used

product development + packaging

Establishing the bhave brand through distinctive design treatments. the following images are an indication of the product roll-out.

A complimentary range of colour and hair tint products was launched in 2018. These products are not for resale but are used by the hairdressers. Once again Dinergy created the product names for this collection.

Sample sachets for insertion into magazines, Direct Mail and Seasonal Gift Sets.

production

Dinergy manages the complete production process from concept to delivery. This includes all stages of artwork, proofing, press approval and quality control.

Point Of Sale Display Stands (PDQ's) are designed in Australia and produced off-shore.

advertising

The majority of the advertising initiated by bhave is focussed on salons and trade magazines. Large format retail POS posters are the best vehicle to reach customers and street traffic.

360 colour launch adverts and posters.

Generic posters for use in salons.

international sourcing

All items produced for bhave have been with the supplier network established by Dinergy. These off-shore production companies allow for substantial cost savings and are passed on to client.

The Dinergy team travels to international print fairs to increase its network of suitable suppliers. Complex or unique projects can be managed through a carefully vetted supply chain.

collateral

Support information brochures to salons and distributors, locally and overseas, are produced by Dinergy. A modular system has been created to facilitate easy translation without the need for continual redesign - saving time, resources and money. The following images are a taste of collateral produced.


digital

Dedicated websites have been produced for bhave. An e-commerce site was designed for the main bhave product range as well as micro-sites for 360 colour.

social media

Multiple Social Media formats have been generated by Dinergy to help bhave generate posts internally as the need arrises.

b2b

Comprehensive product manuals have been produced to educate salons regarding the application of the product range. These ranges are also income generating for hairdressers and education them as to the best way to increase turnover is imperative to bhave's success.

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