brand building architecture

DGD

03/18

DGD—the architectural landscape

Architects constantly need to build relationships with three very different and conflicting customers—builders, home owners or renovators and developers. Working with DGD dinergy* was commissioned to establish a brand strategy to bridge these needs.

Strong aesthetic guidance and innovation is why most will engage an architect on any given project. An careful communication hierarchy was required to address the needs of each of the before mentioned client categories. An overarching theme of quite confidence, contemporary simplicity and prestige was established and manifests in the pared back conference of the DGD brand.

BRANDING

VIsual identity
style guide
online persona

online

Web Development
Online persona

collateral

style guide
stationery

collateral

BRANDING elements

collateral

Corporate folders
presentation documention

collateral

site signage
print management

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