Through meaningful conversations and expert advice Spiritgrow aims to help you flourish, extend compassion towards yourself and others, live mindfully in the present and with humility. Spiritgrow gives you a range of approaches to assist you in leading a healthy and fulfilling life.
The challenge dinergy* faced here was to create, build and promote this message with sincerity whilst not tarnishing its purpose. The brand strategy has evolved but maintains the nurturing overtones of a community not-for-profit organisation. Constant communication is driven by course guide brochures, free lectures, and frequent spiritual event posters. Full brand development, print collateral and initial web UI established Spiritgrow as a group of free thinkers that are truly grounded in wholesome Chasidic and Kabbalistic principles while still feeling current, relevant and inspiring.
Dinergy*s integrated approach to branding is key to maximising a unified message as well as stretching the budget. Taret the most important parts of your brand strategy first to create the most impact–then fill in the gaps when time or money is freed up.