remuneration: partnership

transforming
500 products
into 1 brand

star+rose

STAR+ROSE are leaders in bath, spa and body pampering in Australia. Dinergy has worked with them for eleven years to unify and promote their formidable range of locally and imported products into a strong, single-minded brand. Dinergy has product developed over 500 SKU's and take their designs from concept to execution. The services supplied are wide ranging:
1. corporate branding
2. seasonal product concept development
3. design
4. product sourcing
5. production + supplier sourcing
6. presentations to major retailers (often asked to be present)
7. quoting
8. marketing + advertising
9. all web development + product specific micro-sites
10. trade show design + production

branding

Dinergy created an iconic logo and symbol that could easily be applied to novelty kids items as well as premium spa products.

corporate identity

A master style guide was produced to encourage consistancy

product development

Brand consistency is paramount, especially when establishing trust and loyalty. With over 500 SKU's it was critical to establish and expand the company.

Examples of products developed.

The above and following examples are examples of the premium product ranges developed and marketed for STAR+ROSE.


production

All design concepts are quoted by a list of suppliers Dinergy has sourced. Upon detailed analysis of the RRP and production cost we execute the artwork required to produce the range.

EXPO design and production by Dinergy

international sourcing

Finding the appropriate supplier to produce new concepts is Dinergy's responsibility. By visiting international trade shows, Dinergy has an extensive network of suppliers to utilise.

It's more than just the label design - it's the fill, the fragrance, the ingredients, the bottle, pump, packaging + the photography for web.

marketing

Selling the product is done through dedicated sales representatives around Australia. These agents require seasonal catalogues, EDM support as well as custom designed product ranges to suit a particular client's needs. This is most evident when S+R sell ranges overseas. Dinergy conceptualises and executes these presentations as well as the follow up artwork to Canada, Hong Kong, New Zealand and Korea.


digital

Electronic DM is produced by Dinergy on a monthly basis.

Constant Contact or MailChimp Campaigns are run by Dinergy.

Product specific website are designed and produced by Dinergy.
www.babyfacecare.com.au

Product specific website are designed and produced by Dinergy.
www.olivette.com.au

b2b

Seasonal catalogues and newsletters are produced every 6 months.