STAR+ROSE are leaders in bath, spa and body pampering in Australia. Dinergy has worked with them for eleven years to unify and promote their formidable range of locally and imported products into a strong, single-minded brand. Dinergy has product developed/sourced, designed and marketed over 500 individual products ranges from concept to execution. The services supplied are wide ranging:
1. corporate branding
2. seasonal product concept development
4. product sourcing
5. production + supplier management
6. presentations to major retailers
7. cost estimating
8. marketing + advertising
9. all web development + product specific micro-sites
10. trade show/EXPO design + production
Brand consistency is paramount, especially when establishing trust and loyalty. With over 500 SKU's it was critical to establish and expand the company.
All design concepts are quoted by a list of suppliers Dinergy has sourced. Upon detailed analysis of the RRP and production cost we execute the artwork required to produce the range.
Finding the appropriate supplier to produce new concepts is Dinergy's responsibility. By visiting international trade shows, Dinergy has an extensive network of suppliers to utilise.
Selling the product is done through dedicated sales representatives around Australia. These agents require seasonal catalogues, EDM support as well as custom designed product ranges to suit a particular client's needs. This is most evident when S+R sell ranges overseas. Dinergy conceptualises and executes these presentations as well as the follow up artwork to Canada, Hong Kong, New Zealand and Korea.
Electronic DM is produced by Dinergy on a monthly basis.
Seasonal catalogues and newsletters are produced every 6 months.